Friday Five: This Week in Social

The biggest news in social this week came in a small package, Twitter announced via (what else) a tweet that it has filed for an IPO. What else happened this week? A lot in our world. We announced a chance to win a trip to our upcoming Social Summit (have Instagram? You’re halfway there!) and kicked off a social refresher course on our blog (catch it on Tuesdays and Thursdays). A new report shows that Facebook continues to grow as part of the marketing mix and Lauren from our Customer Success Team broke down what Facebook’s new promotions guidelines really mean for your brand.

1.  The Twitter IPO: An Initial Analysis
Twitter dropped some BIG news on us in short form yesterday, announcing that it had submitted a confidential S-1 for a planned IPO. Altimeter Group’s Charlene Li provided some key takeaways on what this means moving forward.

2. Reach the Summit: Enter to win a trip to #SFSummit, on us
We are just over a month out from our second annual Social Summit and we’re getting excited. So excited that we want to share the fun with one lucky social strategist and invite them to Summit, on us, to share in on all of the networking, learning, and good times. To enter for a chance to reach the Spredfast Summit this year, participate in our Photo-A-Day challenge. Every photo you submit is one entry, so enter once or fifteen times, they all count.

3.  Back to School with Spredfast: Gear Up with the Syllabus
Now that the kids are back in school and you’ve established a routine, isn’t it time that you focused on your own continued education? We are breaking out the books and brushing up on eight major social business concepts in the month of September. From social governance and orchestration, to great content, to measurement, this refresher course will put you at the head of the class.

4.  Ad Age Survey: What Advertisers Really Think About Facebook
Marketers are investing more on Facebook today compared to fifteen months ago and they expect that investment to continue to rise. AdAge and RBC Capital Markets released survey results on how advertisers are thinking about Facebook ads, ROI, and mobile.

5.  To App or Not to App: Life After Facebook’s New Promotion Guidelines
Facebook recently relaxed its promotions guidelines, allowing brands to host sweepstakes and contests directly from their Facebook pages. Wondering whether third party apps still matter to your brand? These five questions will help you answer that question.

What else happened in social this week? I’d love to know, tweet me at @cjdoman and let’s talk #socbiz. Stay Social!'s picture

Courtney Doman

Courtney is the Content Marketing Manager at Spredfast. She focuses on sharing smart social ideas and insights to transform the way companies connect with consumers. Courtney is a passionate football fan (supporting Arsenal and the USMNT), curious traveller, and ambitious home cook.