Friday Five: This Week in Social
Andrew Waldrup is a Product Manager at Spredfast. When he's not working with our customers, services team, and product team to deliver a superior product, you can find him at Lake Travis or exploring San Francisco.
In this week’s Friday Five, I’ll start and end with a little bit of social media, Texas style. In the interim I’ll catch you up on some important developments from Facebook and Twitter.
1. Spredfast CMO Jim Rudden Explains The 3 Cs of Content Marketing
Our CMO Jim sat down with Kerry Gorgone from the Marketing Smarts Podcast to talk about wrangling content. With plenty of experience in marketing enterprise software and in wrangling cattle on his family ranch, Jim shares great insights on putting a little giddy up into your marketing programs.
2. Twitter’s new Lead Generation cards go global, stimulate huge engagement
Twitter rolled out a beta version of Lead Generation cards in May. On Thursday the feature became available to everyone. Lead Generation cards provide a simple way for interested consumers to give their e-mail address to the advertiser without leaving the platform. Early reports show promising engagement rates.
3. Twitter Update Makes It Easier to Follow Conversations
Continuing the Twitter news: Twitter announced “Twitter Conversations” earlier this week that allows users to more easily monitor conversations on the native site and mobile apps for Android and iPhone. By showing up to three tweets in a sequence from your home timeline, Twitter provides more context at a glance (for a deeper dive, you can still tap on any tweet to see all of the replies.)
4. Facebook announces Proposed Updates to Governing Documents
Facebook announced changes to its legal obligations that allow it to feature users' names and profile pictures alongside advertisements without compensating the users. This is a result of a recent settlement approved last week resolving claims that the social network featured users' images, some of whom were minors, in its Sponsored Stories advertisements without payment or permission.
5. Texas Rules College Football in Fascinating Facebook Data Map
And since we’re in Texas, I’ll finish with this: Facebook looked at the Associated Press pre-season Top 25 poll and showed which team has the most fans in each county of every state. Coming in at the #1 spot? The University of Texas, and the fandom is fierce. Check out the “decorations” that some of our Longhorn Fans in the office left for some of the Spredfast Aggies.
Enjoy the holiday weekend and #staysocial!