Friday Five: This Week in Social
Ellen Westcott is a Social Business Strategist on the Professional Services team at Spredfast. When she's not delivering social strategy, you can find her pinning, crafting or spending quality time with her husband and pug, Trixie.
I love to see what other brands in the space are doing to innovate and push platforms, content and customer experience to the next level. Smart content marketing, especially, makes my heart sing. Here are a few of my favorite examples from the week. (These are all just a screenshot away from an incredible PowerPoint slide. You're welcome.)
1. Pin.Pack.Go. with the Four Seasons
The Four Seasons extends its high-touch experience to travel planning with collaborative Pinterest boards. Guests leave a comment with their Four Seasons travel plans (i.e., Four Seasons Austin) on the original Pin.Pack.Go. board, and local hotel reps weigh in to help guests create a personalized list of things to do + see on their trip. Heading to Austin for Labor Day? Here's a perfect example of a board-in-action.
2. J. Crew launches its fall line on Pinterest
Before the fall catalog hit mailboxes, it was live on Pinterest, giving J. Crew's most devoted shoppers exclusive access to shop and pre-order the new line. (Ladies: If repins are any indication of fall style trends, it's time to invest in some cashmere sweaters, toothpick jeans and metallic oxfords.)
3. Audi's new iPhone app uses augmented reality to help you troubleshoot
Say goodbye to bulky car manuals taking up space in your glovebox! Audi's new iPhone app uses augmented reality to help you troubleshoot on the go. Simply hold up your iPhone camera to the part you need identified (a pesky light on your dash that just lit up, maybe?), and the app will bring back the info you need.
4. Google Glass goes high fashion
I'll be honest--I wasn't really interested in Google Glass until I saw it featured in the latest issue of Vogue as part of a high fashion, futuristic shoot. I'm assuming that was the point. Well played, Google. Bottom line? Gorgeous content that resulted in one of Vogue's top-performing pieces of Facebook content for the week and also elevated the Google Glass conversation beyond the tech scene.
5. Data analysis can transform your content marketing
As a strategist, I spend quite a bit of time analyzing data. Content strategy is my bread-and-butter; I love to discover what it is about a brand that resonates most with their social audience. This article by Heather Healy makes the case for "eliminating hunches and assumptions [about content strategy] with the right insight and research."
Anyone else feel a sudden need to book a trip and/or purchase a new wardrobe? Anything else catch your eye this week? Let me know @ellenbwestcott!