Friday Five: This Week in Social
Emma O’Brien is a new addition to Spredfast’s Strategy & Consulting team. When she’s not immersed in an excel sheet or strategy deck, she is outside enjoying how much better the weather is compared to her northeastern hometown of Bellefonte, PA.
Beyond Elon Musk announcing progress on the Jetson’s-like Hyperloop via Twitter, some other things have happened in social this week. Twitter is testing out new features, social platforms are moving toward e-commerce and your Facebook friends just became even more attractive with a new Google Chrome extension.
1. Twitter is Testing Out a Feature to Highlight Live Events Happening Near You
Twitter is testing out two new features - this one uses hashtags and geo-location to highlight events of interest to users nearby. The role of conversation volume and paid placement is yet to be seen.
2. Twitter is Testing Out a New TV Trending Box At The Top of Your Timeline
People can now hashtag-along with their favorite shows in one place. The box contains show information, Tweet data and related accounts all merged into the top of a user’s timeline.
3. Pinterest Becomes Ecommerce Contender with Introduction of Price Drop Alerts
Never miss a sale on your favorite items again! Alerts will arrive via email through the power of “Rich Pins.”
4. Report: Facebook Testing PayPal Rival for Mobile App Purchases
Speaking of e-commerce, Facebook users will soon be able to log their credit card info to make purchases on partnering mobile apps.
5. 'Hey Girl' Chrome Extension Ryan Gosling-ifies Your Web Browsing
Not so much social, but a whole bunch of awesome. The extension’s developer said she hopes to inspire women to get involved in web development. Consider me inspired and looking forward to the day when I am able to Paul Rudd-ify my Facebook feed.
Be honest, you've already Gosling'd your browser, haven't you? #StaySocial