Friday Five: This Week in Social
Stuart Boyd leads the QA team for Spredfast’s development organization. When not focusing on a great product experience for our clients, he recharges by taking advantage of Austin’s urban outdoors and relaxing with family and friends.
The merger of Omnicom and Publicis stuck the theme of consolidation in my brain heading into this week. In the articles below, we see consolidation of social platforms and marketing channels. The last articles discuss the spread of social media into traditional marketing channels and strategies. In this sense, the boundaries between social media and traditional marketing continue to collapse.
1. Social Platform Consolidation
A picture is worth 1,000 words and in this case, 1,000 words of Italian. You don’t need to read Dante and Calvino to understand the article, thanks to the great graphic. In just 4 years the global fragmentation of social platforms has consolidated on Facebook except for a few key countries.
2. The Twitterization of Facebook Continues With Trending Topics
Some pundits believe the feature sets for the social platforms themselves show consolidation. Fast Company posted two articles on the topic this week. (How Facebook Plans To Make Its News Feed A Little More Like Twitter.) Could the trend spread to editorial content?!?
3. Nielsen’s tracking of Twitter’s relation to TV is missing the point
Apparently The Guardian’s Brian Moyal could have saved the researchers at Nielsen a lot of time. All I know is that his article provides a nice way to get you the research study on how Twitter influences television and why television cares.
4. Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014
The impressive headline doesn’t mention that YouTube video ads revenue should reach $4 billion in 2013. The Morgan Stanley report examined in the article forecasts over $25 billion in video ads revenue between YouTube and Facebook in 2020, which represents over 20% of television advertising .
5. Monetizing Social
Radio Shack, a Spredfast client, discusses the great results and growth they’ve seen in driving in store sales through social engagement. It’s great to be part of a team that helps our partners lead the way in social media strategies.