Friday Five: This Week in Social

Grant McClendonGrant McClendon is an account executive in charge of strategic accounts here at Spredfast.  Grant can be spotted around the local water holes since, as a native Texan, he knows the importance of cold water in a hot summer.  He's been known to frequent the live music scene and has no shame admitting he's a fan of country music (Texas Country that is - he'll swear there's a difference). 

I love building relationships on behalf of Spredfast. Working as an account executive often means playing the role of quarterback on a really large team.  Account Management, Customer Support, Sales, Success and Strategy Teams: they all play a part in helping our customers achieve some really awesome outcomes with social media. I love getting in a huddle with my colleagues to identify the right plays that help our customers win big.

I have to constantly study the playbook to make sure I'm doing my part on behalf of Spredfast and our customers. Here's five things in the social media and business world that caught my eye this week, I hope you like them too:

1.  Online, a Cereal Maker Takes an Inclusive Approach
As you can probably tell, I like to brag about the awesome work our customers do. And I like cereal. Here's a great article in the Times that shares my passion for both. Learn how General Mills is bringing cereal lovers across the social web together to celebrate the breakfast staple.

2.  Spredfast Social Summit 2013
We're all about celebrating success and bringing in really smart people so we can get even better.  At our second annual social summit, we'll hear from Arianna Huffington, Brooks Brothers, Campbell’s Soup and many more savvy social practitioners.  We're pretty excited about it.

3.  Make Your B2B Social Media Headlines Compelling and Clickable
B2C companies were early adopters in social media.  At Spredfast we're seeing more and more B2B customers start using social media in increasingly prolific ways.  Some good tips for them here.

4.  Royal Baby Fails to Beat Pope, Obama on Twitter
Somehow I take pride that the President's re-election beat out the royal baby in twitter fanaticism this year. Maybe it's an American thing. Maybe it's a guy thing.

5.  The Importance of Telling and Retelling Your Story
Being able to re-tell a story or set of facts is crucial to what I do.  More importantly, it's critical for a brand or business. This article underscores the importance of authentically sharing your brand narrative and understanding the stories that others are telling about you. Brands now have unprecedented ability to do both by listening and engaging on the social web.

There is another month before I can start breaking down the plays of Romo and the Boys. In the meantime, I’d love to hear, what are your favorite social plays to run? Tweet me at @Grant_McClendon and let me know.'s picture

Courtney Doman

Courtney is the Content Marketing Manager at Spredfast. She focuses on sharing smart social ideas and insights to transform the way companies connect with consumers. Courtney is a passionate football fan (supporting Arsenal and the USMNT), curious traveller, and ambitious home cook.