Friday Five: This Week in Social
Eliza Cohen is a Social Business Analyst on Spredfast’s Strategy & Consulting team with a passion for turning social data into enterprise action. A native New Englander turned Texan, you can find Eliza also using her excel skills to create extensive Austin live music scene calendars, writing ridiculously long Yelp reviews, or reading at Barton Springs.
Within the past few years, the social media landscape has become synonymous with lightning-fast change—what began merely as platforms to keep in touch with peers has evolved into entire online ecosystems…with a growing number of intermediaries! Ask anyone at Spredfast, and they will tell you that one of the most exciting things about working here is simply running to keeping up with this changing industry. Here are some articles I’ve found helpful this week to keep me in the race…
1. It’s time for social media to grow up
Brian Solis as a guest writer for VentureBeat talks about how we have come to an inflection point for enterprise social media; it isn’t enough for brands to simply be on social anymore, but rather have a purpose and strategy for every channel.
2. AARP Savvy on Embedding Social Into Biz Objectives
We talk a lot on the Strategy team about the importance of knowing your audience, not only their demographics, but what makes them tick. Tammy Gordon, VP of Social Communications and Strategy at AARP discusses the evolution of AARP’s social media strategy with particular emphasis on adding true value through social to the 50+ years of age demographic.
3. Social Yin and Yang: The Perfect Union of Strategic Listening and Real-Time Engagement
Our own Jordan Slabaugh sat down with Sebastian Hempstead, VP North America of BrandWatch to discuss the need to weave social listening and engagement together to optimize ROI on social.
4. New Steve Jobs Movie Trailer Arrives Exclusively on Instagram
And in the vein of knowing your audience, this past week, the indie film chronicling Steve Jobs’ life starring Ashton Kutcher released its trailer…exclusively on Instagram!
5. Honda Turns to Vine in One-Day #WantNewCar Sale Promo
As compliance combined with customer care come to the forefront and “must have” lists of major enterprise social strategy, authenticity and efficiency become more and more important. This article highlights how Honda plans to innovate customer care on social. Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign. The videos, in response to tweets using the hashtag #wantnewcar, will encourage the swapping old cars new Hondas on clearance.
Did I miss anything? Shoot me a tweet at @Eliza_Cohen and let me know what you’re reading this week.