Getting Ready for Game-Day with Fox Deportes' Robert Rodriguez
We’re gearing up for the third annual Spredfast Summit, and we are inviting a few of our customers and partners to preview some of the excitement coming to Austin this October 15-17th. This week, Robert Rodriguez from Fox Deportes joins us to discuss game-day social, wearables, and the speakers he can't wait to see at Summit.
At Summit, you’re giving a talk on social’s role in the new game-day experience. Can you give us a preview of what you plan to cover?
The main focuses of our session will be to discuss 2nd screen experiences, social media and original content.
The theme of Summit this year is "Marketing at the Speed of Life”. How does FOX Deportes keep up with your consumers and viewers on social?
One of our newest touch points is FOX Sports Go, a TV everywhere product that was launched about a year ago. We strive to provide our viewers with the latest technology, and engage them through all touch points.
What are the big social marketing questions you are discussing with your team right now?
Innovation—How can we break through the clutter and engage the fans with so much competition in the space.
Speaking of innovation, FOX Deportes is constantly innovating in social. What are you most proud of accomplishing in the last year?
We are extremely proud of all of our accomplishments but the two that stand out the most have to be Twitter Amplify and setting a new Twitter record. We executed the first ever Twitter Amplify campaign in Spanish for one of the most important properties in the soccer space, UEFA Champions League. In addition to our success on the soccer front, we also made history with Super Bowl XLVIII setting a new Twitter record for a Spanish-language television event.
We’ll be talking about the future of social TV at Summit. What do you think lies ahead for the second screen in the next 6-12 months?
Our space moves so fast, what is in one moment might be out the next. The space I am most interested in seeing develop is wearables. With the launch of the Apple watch and products like Fitbit, GoPro and Disney’s MagicBand we have moved into a new space and I’m excited to see how this evolves with sports.
You are one of many exciting speakers that will be at Summit this year—are there any other speakers or sessions that you are particularly looking forward to seeing?
Buzzfeed has done an incredible job on the content creation side so I’m really looking forward to seeing Jonah Peretti. The Making Metrics breakout is also on my radar, I’m excited to be able to discuss the added value and pivotal role that social plays in today’s world.
We’ve got a packed lineup of panels, trainings, and parties at Summit this year. But just in case you find yourself with any spare time—are there any ATX must-do’s on your agenda?
Yes, I’m really looking forward to experiencing the food scene, places like Salt Lick and the food trucks!
Robert Rodriguez is the Director of Digital Media for FOX Deportes. In this role he oversees editorial, product development, social media, and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms. In February 2014, his department reached new milestones with Super Bowl XLVIII, setting a Twitter record for a Spanish-language television event and playing an integral role in live streaming the Super Bowl in Spanish for the first time in the United States. Under his guidance the company executed the first Twitter Amplify campaign in Spanish and surpassed 7M Facebook fans, a first in FOX Sports Media Group history and the most of any Spanish-language network.