How 4 Tons Of Food Brought An 800% Increase In Mass Relevance-Powered Views

Thanks to our clients, 2013 was an incredible year. Together we launched a slew of industry-leading campaigns that took social to new heights. From second screen to online consumer destinations, we worked together to produce innovative experiences, serving up over 35 billion pieces of social content along the way.

Take a peek at this dynamic infographic we created for our Annual Report. It highlights some of the client projects that made 2013 shine. It also showcases a little bit of our cultural growth. Explore it now to see how:

  • Lucky Charms created a consumer destination that generated over 125 million impressions at 1/20th the cost of traditional television ads.

  • US Tennis Association saw a 56% increase in followers during the live broadcast of the US Open.

  • We worked with clients like Hollister to increase their online sales by 46% and still had time to for 1,800 games of ping-pong.

  • 4 tons of food brought an 800% increase in Mass Relevance-powered views.

  • Our globe-trotting CEO Sam Decker travelled 133,014 miles to help the Mass Relevance gather over 350 clients for our roster.


See our fully interactive digital Annual Report for 2013 here.



Check out some of the groundbreaking client projects and company milestones that made this year one for the books.'s picture

Rachel Jamail

Rachel Jamail works at the intersection of customer marketing and brand communications. Partnering with Spredfast's most innovative customers, she integrates their voice into the Spredfast brand by promoting and sharing their success and leadership in social media marketing through a variety of ways - from press to speaking engagements to thought leadership opportunities to product roadmap influence. When not working, she loves doing yoga, eating ice cream, and rooting for the Longhorns and Crimson.