How to Pack Your Bags for #SFSummit

Austin, Texas. Five hundred of your closest friends in social media. Three days of keynotes, breakout tracks, and unparalleled networking opportunities. Summit is just a week a way, and the forward-thinking among you might already be wondering: What should I pack? How can I best prepare? We've got three great ideas to get you started—and yes, the weather forecast is looking beautiful.

Three Brilliant Ways to Prep for #SFSummit

1. Plan Your Personalized Schedule

Check out the agenda and make sure you prioritize which sessions and speakers you can't afford to miss. Just a sampling of the kind of great content you'll be able to digest:

The Bottom Line: Creating and Defining Value in Social with the NFL Network, The Coca-Cola Company and Cohn & Wolfe.

  • Session Description: How are you interpreting and sharing the value of your social programs today? Hear how brands are aligning business goals and social KPIs, then using the right toolset to managize, optimize and measure success across them.

All In: Planning Winning Campaigns with Pizza Hut, Opal, and TopGolf.

  • Session Description: What does it take to build innovative, effective campaigns? Cross-functional collaboration. Bold content. Seamless execution. Get inspired by examples of successful integrated campaigns and learn how to run a campaign entirely through Spredfast.

Social's Broader Business Impact: Realizing Value Across Your Organization with Brandwatch, Beachbody, and AARP.

  • Session Description: Social can inform decisions and impact outcomes beyond digital marketing—from sales to R&D, HR to production, and everywhere in between. Learn how decision makers can benefit from social insights, even if they don't wear a social hat within your organization.

2. Get Stoked for Our Keynotes

We have two external keynote speakers this year, both worthy of some serious excitement: Andy Cohen and Todd Henry.

You know Andy Cohen from his work as the host and executive producer of Bravo's "Watch What Happens Live." He's an Emmy-award winning host, author, and producer of the series, which is the only live show in Late Night, and features everyone from "Bravolebrities" to giant pop culture names like Oprah Winfrey, Cher, Lady Gaga, Meryl Streep, Will Ferrell, Jimmy Fallon and more.

Image source: LA Times.

Todd Henry, meanwhile, teaches major leaders and organizations how to establish practices that lead to everyday brilliance. He's the author of three books—The Accidental Creative, Die Empty, and Louder than Words—which have been translated into more than a dozen languages. He also speaks and consults across dozens of industries on creativity, leadership, and passion for work. And he's responsible for a truly inspiring TedTalk on creativity under pressure. Check it out:

3. Prep your Thumbs & Your Feet Alike

We know packing can be stressful. Use the following checklist to guide your prep for the best trip you'll take this year:

What To Bring to Austin for #SFSummit

  • Your Thumbs (Tweet using #SFSummit now to start meeting your soon-to-be-friends)
  • Sunglasses or a Hat (the Austin sun is nothing to trifle with)
  • Business Cards
  • A Very Light Jacket — current forecast has highs in the upper 80s, but Texas folks know how to work AC
  • Extra Napkins (because, #BBQ)
  • Dancing Shoes*

*Dancing Shoes Explained: Meet Red Baraat

They've been called one of the best party bands around and we've booked them for our attendee party Tuesday night at Fair Market: Red Baraat plays "rollicking funk music steeped in Northern India's wedding celebrations, with a dash of D.C. go-go beats and hip-hop." It's dance-friendly music, for sure, hence our footwear recommendation. Check out their Tiny Desk Concert for NPR, get their catchy tunes stuck in your head, and get ready to party, #SFSummit-style:

Jaime Netzer's picture

Jaime Netzer

Jaime Netzer is Content Marketing Strategist, leading content operations in marketing at Spredfast. A Lawrence, Kansas native, she traded seasons for breakfast tacos seven years ago and hasn't looked back since. Also a fiction writer and journalist, Jaime tweets semi-regularly.