How Real-Time Marketing Might Actually #BreakTheInternet

Kim Kardashian West, the reality-star-turned-media-mogul, unleashed a set of risqué covers for Paper Magazine's December issue on her Instagram yesterday evening. Before you go hunting for the snapshots, know that they are very NSFW and, more importantly for our purposes, designed to break the internet.


How do we know? The photos were captioned with the hashtag #BreakTheInternet and with Kardashian's 21 million Instagram followers, such an act of digital revolution isn't so farfetched.


Not to be outdone by Ms. Kardashian West, Southwest Airlines took to Twitter to bare some of their own assets. 


And their fans went wild.



The bottom line for the airlines? A 198% increase in RTs and 181% increase in favorites over their historical average.


Southwest Airlines, we offer our kudos. That's a social success for real-time marketing. No ifs, ands, or butts about it.'s picture

Caitlin Greenwood

Caitlin Greenwood is the Community Manager at Spredfast. With a background and passion for journalism and creative writing, Caitlin fosters engagement and builds meaningful relationships across the Spredfast social communities. Follow her on @mcgreenw for all things pop culture, social media, and snapshots of her corgi Marfa.