How Real-Time Marketing Might Actually #BreakTheInternet
Kim Kardashian West, the reality-star-turned-media-mogul, unleashed a set of risqué covers for Paper Magazine's December issue on her Instagram yesterday evening. Before you go hunting for the snapshots, know that they are very NSFW and, more importantly for our purposes, designed to break the internet.
How do we know? The photos were captioned with the hashtag #BreakTheInternet and with Kardashian's 21 million Instagram followers, such an act of digital revolution isn't so farfetched.
Not to be outdone by Ms. Kardashian West, Southwest Airlines took to Twitter to bare some of their own assets.
— Southwest Airlines (@SouthwestAir) November 12, 2014
And their fans went wild.
@SouthwestAir funniest tweet all day!
— michelle fauver (@michyfauv) November 12, 2014
@SouthwestAir Oh, I see what you did there.
— Kyle Mosher (@thekylemosher) November 12, 2014
— Kailah Borchers (@kailahtaran) November 12, 2014
— Jessica Lorenz (@JessicaPLorenz) November 12, 2014
The bottom line for the airlines? A 198% increase in RTs and 181% increase in favorites over their historical average.
Southwest Airlines, we offer our kudos. That's a social success for real-time marketing. No ifs, ands, or butts about it.