How to Win Big with Facebook Contests: 4 Inspo-Worthy Examples
Facebook contests are a tried-and-true engine for driving social marketing strategies. In our new whitepaper, Everyone’s A Winner, we break down 10 simple steps for running a successful Facebook contest, from setting goals and defining metrics to analyzing your efforts and keeping your momentum going. It’s a great primer for anybody looking to get started.
Contests have always been a way to boost awareness, grow your audience, and increase engagement. What may be even more valuable, though, is the information you can collect directly from your fans and followers. A contest is a perfect opportunity to add contact information to your sales funnel, gather user-generated content, and even ask direct questions of the entrants.
Here are some standout examples of brands using Facebook contests to not only stir up engagement, but also gain insight.
Uncovering audience pain points: Tastefully Simple’s Dinner Time Dilemma
Tastefully Simple is a consultant-based company offering easy-prep meals through home-tasting parties. Since the brand’s products are designed to make cooking easier, a Dinner Time Dilemma theme is perfectly on point. The entry form asked fans and followers to share their toughest dinner challenges, while generating new sales leads. The personal insights people shared are great fuel for future content as well as product decisions.
Collecting user-generated content and opt-ins: 3M Scotch™ tape’s Most Gifted Wrapper™
It’s the holidays! So of course you’re gonna need Scotch™ tape. The brand’s recent Facebook contest capitalizes on peak gift-wrapping season to learn more about its audience (location, age, brand interest), secure opt-ins for its email list, and encourage fans to submit personal photos showing how Scotch tape is a vitally important part of the holidays. That’s winning on three levels. The Scotch team is gathering great content showcasing the brand in action, which can be used across multiple social channels during the season.
Cross-promoting for more opt-ins: The Swiss Colony meets Elf
I’ll just leave this one here because Elf + cake = yes—and also a smart way for this mail-order and eCommerce food gift brand to gain more email opt-ins, by capitalizing on a family-friendly DVD release.
Bonus: Great Facebook contests can be big news
Take this contest from New England’s Great State Fair, The Big E, and McDonald’s®. Last summer, The Big E ran a Facebook Contest that offered a chance for two lucky lovebirds to get married atop the McDonald’s Giant Slide during the fair. Couples filled out an application and submitted a photo and brief essay on what made them the perfect #bigemcnuptials pair.
And then—you guessed it—two awesome people got married. On top of a Giant Slide. With Ronald McDonald.
Looking for even more examples of successful Facebook contests—and tips on how to pull one off flawlessly? Download Everyone's a Winner! 10 Steps to a Successful Facebook contest.