Keeping Austin Social During SXSW

Keep Austin SocialIt’s that time of year where you avoid downtown Austin at all costs if you aren’t participating in the South by Southwest festival.  However, here at Spredfast, it’s one of our most favorite times of the year.  It’s the one time each year when some of the brightest and most innovative tech and social media enthusiasts convene in our own backyard for five days of networking, brainstorming, learning, and perhaps most importantly…partying (with a purpose of course!).

In 2010, we participated in the SXSW Accelerator program, which proved invaluable in helping publicly launch the company and providing vital brand exposure, but it also led to securing our first round of funding the very same week of SXSW.  As such, SXSW Interactive is certainly near and dear to us and we’re excited to kick things off for the 2012 Interactive festival in just a few days!

As part of our effort to help keep Austin social during SXSW we announced earlier this week that SXSW will be using our platform to power and manage all of their social media activity during the festival.  Beyond serving as the social media management system of record for Interactive, we’re gearing up for what we hope will be another successful SX with quite a few other activities including a kickoff party, hosted lounges, Social CRM meet-up, panel discussion and airstream photo booth.

Here’s what’s on our social roster during SXSW Interactive:

Spredfast SXSW Kickoff Party:  We’re taking over all three floors of Speakeasy to welcome Spredfast customers, industry leaders and social media influencers to kick off SXSW 2012 with a bang! Friday, March 9, 6-9pm

Spredfast Social Spot: An island of peaceful tranquility in the middle of the turbulent ocean known as SXSW Interactive, our Social Spot is the go-to lounge for bloggers and social media pros to relax, catch up on work and mingle with peers over a drink.  March 9-13, 10am – 4pm, 322 Congress Ave. (Please note a Spredfast VIP badge is required to enter)

"Netflix and Twitter: What's Under the Hood" Panel Discussion: Our Chief Technology Officer, Keith Zoellner, will be discussing the changes and challenges arising from cloud computing and the need to quickly leverage 'big data'. Saturday, March 10, 3:30pm - 4:30pm, Radisson Town Lake – Town Lake Ballroom

Social CRM Meet-Up:  Our CEO, Rod Favaron, is hosting a meet-up of social CRM industry experts for an hour of brainstorming, idea-building and networking. Sunday, March 11, 11am - Noon, Intercontinental Stephen F. Austin – Boardroom

Spredfast Social Airstream

Spredfast Airstream Photo booth: You can help us keep Austin social by visiting our vintage 1967 airstream photo booth located at various locations during Interactive.  You can snap a photo of your SXSW experience and share it with friends by visiting our Facebook page.

Social Savior KitSpredfast Social Savior Kits:  We know the real networking usually takes place “after-hours” at SXSW and that early morning panels aren’t always the easiest to get to on time. Don’t worry, we’ve got you covered.  Members of our Social Savior street team will be passing out bags with On Point 6hr energy, water, Tylenol, breath mints & other fun goodies.

We know that SXSW is hectic, but we hope you can find time in your busy schedule to join in the fun at some of our activities!  You can stay up to date on all things Spredfast-related during Interactive by following the hashtag #sxspredfast.   Cheers to another great SXSWi!'s picture

Brittany Edwards

Brittany is a Marketing Manager on the Brand Communications team at Spredfast where she leads the company's executive visibility and analyst relations programs. She spends her spare time chasing after her energetic toddler, playing soccer and enjoying all-things food related that Austin has to offer with her family.