Mass Relevance does SXSW Interactive

Friday, March 9th marks the beginning of SXSW Interactive 2012, and we are looking forward to catching up with you in Austin! Mass Relevance has several things in store this year for SXSWi:

Companion™ Launches with the SXSW Social Viewer –

We are pleased to announce the launch of Mass Relevance Companion products at SXSWi.  Through Companion, producers and marketers can now enhance any show or event with a second-screen experience of relevant, real-time social content and visualizations.The power of Companion will be on full display during SXSW with our Social Viewer. The Social Viewer captures all SXSW related Tweets, pictures, trending topics, and more in one place along with a real-time summary and visualization of what is happening that moment and that day.  Tune in to the conversation by visiting

#FEED Installation – Turning Social Content into Art

If you have a SXSW badge, you won’t want to miss visiting the Jones Center Arthouse on 7th and Congress for the #Feed events hosted by Twitter and Samsung. Mass Relevance and other technology partners were paired with interactive installation artists to bring their unique “feed” to life with SXSW data. We will be powering the main attraction in the lobby - #FEEDMixer. From the command center you can mix real-time SXSW audio and visual content clips, and Twitter data, which will be displayed on six Samsung LED screens in-venue and on the side of the building.

Powering In-Venue Experiences

In-venue social integrations create mesmerizing, and engaging experiences for event attendees. Mass Relevance has been enriching in-venue experiences for over a year and we are happy to announce that we’ll be doing that for a few of our clients at SXSW. Come see these amazing interactive visualizations that we are powering at the CNN Grill, Funny or Die’s party at the Volstead, and Pandora’s Discovery Den at Antone’s.

  • CNN Grill – MAX's Wine Dive will transform into CNN's Event & Broadcast Hub from March 9 – 12. Tweet with #CNNSXSW and be a part of their social wall.
  • Funny or Die’s party at the Volstead – Come party with the jokesters of SXSW at the Volstead, March 11. Tweet your funny SXSW pictures with #FODSXSW and appear in venue at the party.
  •  Pandora’s Discovery Den – 4 days of free live music at Antone’s, 213 5th Street. Tweet with  #pandorapresents.

Hear about How X Factor “Got Social” 

We’ll be participating in “How the X Factor USA ‘Got Social’ in Season One.” This panel focuses on the social integration around how The X Factor utilized social media to drive audience engagement and participation, leading it to become one of the most social shows on Television. We hope you will join us Tuesday, March 13th, 3:30-4:30pm at the InterContinental Stephen F. Austin Capital Ballroom A.

We’d Love to Connect

SXSW is the perfect time to connect! We’ll be at the Hilton Downtown Austin all throughout SXSW Interactive, and would love to have you join us!  Stop by for great conversations, fun, and food during SXSW or schedule a meeting with our sales team. Tweet us for more information @massrelevance.

Happy SXSW 2012 and welcome to Austin!'s picture

William Griggs

William Griggs is a Field Marketing Manager at Spredfast who specializes in pipeline generation.