Nebraska Huskers Score Social Touchdown with Second Screen
Sports fans are among the most highly engaged social media members and finding new and engaging ways to tap into that fan fervor is a high priority for many sports teams. The Nebraska Huskers have begun upping their social game by engaging their avid fan base in the social conversation in dynamic ways and fans are already weighing in.
Leading the Social Scoreboard
The kickoff began with a social vote where an image poll template was featured for fans to vote on the actual ticket design of the 125th Season of Football Commemorative Homecoming Game tickets.
Once on the mobile-optimized page, fans could cast their votes through Facebook or Twitter to pick their favorite design. Fans voiced their opinion in overwhelming support for a ticket design showcasing the loyalty of a fan base that has sold-out 333 consecutive home football games.
Keep the Content Coming
Throughout the Red/White Spring game, the Huskers continued using digital engagement to involve their stadium of over 60,000 fans. During the scrimmage, fans were encouraged to pick which side they were cheering for using a customized landing page with polls for #HuskersRed and #HuskersWhite - in case you were wondering, the red team was the victor with 66% of the total vote, they also won the scrimmage 55 to 46. Using Mass Relevance’s Experiences technology, the Huskers had access to a leaderboard and spotlight templates that were easy-to-implement and gave the team tools to showcase real-time moments at the game including tracking the top trending players on social media for each team. Calls-to-action inside the stadium promoted the different hashtags and the @Huskers and @HuskerFBNation Twitter and Instagram handles to help promote and direct the conversation.
Armed with these in-the-moment marketing tools and visual experiences, the Nebraska Huskers have big plans for future integrations. Stay tuned to see how they energize fans from the stands and beyond with the return of football season!