New Graphics Packages Introduced at NAB

This week, NAB brings together leaders in media and entertainment with the goal of learning about the latest innovations in broadcast. As technology continues to shape consumer behavior, media must constantly adopt new ways to produce, deliver, and distribute compelling content.

Top of mind is the emergence of new research showing the relationship between social buzz and viewership. Now, it’s easier than ever for brands to tap into real-time social content, separate out quality from quantity, and bring media to life on-air, online, in mobile, or even within destinations like Facebook or Youtube channels. Early adopters are already finding ways to create deeper integration of social experiences across all of these channels with the Mass Relevance Product Studio Platform.

This week we are pleased to announce new platform integrations with graphics package providers Ross, Vizrt, and Chyron that streamline the process for Mass Relevance clients to source, manage, and publish social content on-air.

See how shows like American Idol and The Bachelor are already activating audiences with on-air social integrations:

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