A New York City Party in Your Living Room: #YearInVevo

Vevo is the world’s #1 music video streaming service, reaching more than 266 million global viewers and generating more than 12 billion streams worldwide each month. But more than the impressive traffic, Vevo works hard to curate videos and develop original programming that connects fans with the artists they love. One of their tentpole events is #YearInVevo: a weekend-long party in New York City celebrating the best videos of the year, chosen by the fans. Not only do fans vote for their favorite videos of the year, but they experience popular music videos brought to life via art installations, and of course, artist performances

Social is a huge part of how Vevo communicates and connects with its viewers, so they make it a central part of the #YearInVevo — but with a twist. The twist? A social promotion that allowed Vevo to share the party with their viewers at home who were unable to make the trip to New York. Using Spredfast Promotions, the team set up an Instagram gallery on Facebook in just days, and asked party attendees to share their photos with the event hashtag, #YearInVevo. For fans that couldn’t attend, being able to have a place to interact with the content helped Vevo continue to connect their fans with musicians, regardless of their location.

“The ability for us to easily create a social promotion on the fly that supported our company mission of connecting fans with artists was so refreshing,” says Alex Gonzales, Senior Director of Marketing for Vevo. “No developers or third-parties had to get involved, and we provided our sponsor, Hulu, with another valuable impression.”

With hundreds of photos submitted, the team successfully brought the party to fans at home — so the takeaway here is that social promotions don’t have to include fancy prizes. Sometimes the prize is in the experience itself. As you plan your social promotions for 2016, see how Spredfast can help you design beautiful apps, engage your fan base, and gather unique customer data.

Melissa Johnson's picture

Melissa Johnson

Born in Canada to Irish and British parents, Melissa now calls Wisconsin home. She spent the last 8 years focusing on digital and social strategies for clients and companies. When she's not at work, you'll find Melissa running far, cooking up a new recipe, or traveling as much as her checkbook can handle.