On Newsstands: The Social Experience
Who doesn’t love a great “Best of” Feature in a magazine? In the last week alone, I have paged through Fortune’s 50 Most Powerful Women in Business, Austin Monthly’s 15 Best New Restaurants in 2013, and more Buzzfeed articles than I can even list (in hilarious gif form). It’s a great way to parse the best of the best and get insider information on a curated subject.
It is in that vein that we have released our latest eBook, The Social Experience, which is packed with insights and advice from today’s leading brand social strategists and marketing visionaries. We asked 12 of our friends and customers to share details of their social programs and how they think about creating great social experiences for their customers and audiences.
Here is what you’ll find inside:
Whole Foods Market’s Natanya Anderson shares how the natural and organic grocer builds engaged communities. She answers questions like: What types of content engage audiences at brand and local levels? Can you create a complimentary approach to engage on the same topic at both? She reminds us that, “We have to honor the relationships our customers want to have with us through our different communities.”
Mass Relevance’s Sam Decker discusses three brands that are optimizing their converged media mix. For example, AT&T leveraged paid advertising to align their brand with an experience when they sponsored the #IdolAgree/#IdolDisagree hashtags used to engage viewers of American Idol. This social sponsorship enhanced viewers’ second screen experience and provided AT&T with increased brand awareness.
HomeAway’s Jennifer Stafford talks about how content testing and performance measurement helped the vacation rental marketplace increase content engagement and social referral traffic. She shares how they look at measurement on a weekly, monthly, and quarterly basis to identify trends and adjust strategy.
Download a copy of The Social Experience to read these articles and more from smart marketers like RadioShack’s Cosmin Ghiurau, Convince & Convert’s Jay Baer, MarketingProfs’ Ann Handley, and more.
At Spredfast, we believe that great social experiences build lasting relationships. Our goal in creating The Social Experience was to deliver a great experience—get to know some of the brightest minds in social business and hear straight from them how they are building meaningful social programs. Read it over Sunday morning, share a copy with your colleagues, and let us know what you think at @spredfast.