#NoFilter: Spredfast Recognized as Member of the Instagram Partner Program
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This has been a year of many firsts for Spredfast, with many different social media pioneers. We were part of Pinterest’s first marketing partner group and one of the first Facebook media partners to be recognized for a specialization in social video. We were also named as one of Tumblr’s first data program partners and included as a launch partner for Twitter’s Collections API integration.
We’re thrilled to continue that momentum by being named an inaugural member in the Instagram Partner Program, announced today. Instagram’s ecosystem of partners is made up of best-in-class platforms that solve the Instagram needs of brands and media companies alike. Spredfast has been badged in Community Management for its industry-leading technology that enables best-in-class engagement experiences between brands and their audiences on Instagram.
What The Partnership Means for Customers
As part of this program, Spredfast is in a unique position to anticipate where the market is going. This means customers will continue to benefit from first-to-market Instagram functionality. Spredfast Conversations customers can manage comments, store share-worthy assets, and track post performance with an integrated analytics dashboard.
Spredfast Experiences users, meanwhile, have an ability to discover, curate, and ask permission to re-display top-notch user-generated Instagram content. MTV used just such content to enhance the second-screen experience of their live broadcast of Catfish: "By using Spredfast's content curation engine and visualization galleries, we were able to quickly discover fun fan video comments and questions shared on Instagram about the show,” says Ann Lamore, Manager of Digital Strategy & Fan Engagement at MTV. “We visualized these on-air during the live broadcast so that the Catfish hosts could respond and positively boost fan engagement on Instagram."
In addition, Spredfast Intelligence users can quickly discover images and themes resonating on Instagram to better inform their content marketing strategies.
All of your visual content. A single platform.
With Spredfast’s Instagram functionality, marketers can now plan and manage Instagram content alongside all of their social content without leaving the platform. This includes key features like viewing scheduled activity within a single, cross-channel editorial calendar. Users can also store and edit images to match the size requirements of Instagram within our Spredfast Image Studio.
Your community at your fingertips.
Great customer experiences are the foundation for loyalty and advocacy. Spredfast’s platform provides an opportunity for you to earn loyal advocates over Instagram by quickly responding to and resolving issues. Spredfast Conversations allows brands to create internal processes and teams to monitor, respond, escalate, and report on incoming Instagram posts. Some customers are also finding success by turning comments on Instagram into marketable moments: based on the content users have already engaged with, marketers can use links to send those customers onto an engaging site—and a potential purchase.
Visibility into visual content performance.
Social marketers need access to data that helps them make informed marketing decisions. Our Instagram dashboards provide insight into top-performing content, helping Spredfast users determine what visual content and themes resonate most with their audiences. These insights, viewed in line with all other marketing analytics, provide deeper learnings that inform both their Instagram strategy and their overall content strategy.
More to come.
It’s no secret that Instagram is a top mobile destination, used by hundreds of millions to share moments, discover interests and follow their passions. We are excited to deliver the capabilities that will let our customers manage their communities at scale and measure their content marketing on their Instagram channels.
Recently, we released Instagram as a new channel within our Intelligence product; now, we’re hard at work on adding content scheduling and promotion to Instagram. We look forward to continuing to work with Instagram and to exploring future integrations to deliver increased functionality and insight for our customers. Contact us to learn more about our unique Instagram capabilities.