#Oscars - Everything Is Awesome


 

Twitter was all abuzz last night as Hollywood's most high-profile stars hit the red carpet. In true data-loving fashion, we took a look at the #Oscars conversation to see the highs, the lows, and the nominees who were deserving of trophies according to Twitter. 

Talk of the Town

Conversation stayed surprisingly steady throughout the night with the biggest peak coming from the announcement of Best Picture. Patricia Arquette’s comments about wage equality were also well received by the Twitter world:
 


Everything Is Awesome

We kept an eye on what brands were saying during the broadcast and LEGO had the best-performing Tweet during the performance of Everything Is Awesome.
 

This resulted in a staggering 2,635% more Retweets than they typically receive. Now if only they’d send us the instructions for our own LEGO Oscar.


Host Showdown

Last year, Ellen set the social bar for all future hosts when she shared this selfie that later became the most retweeted photo of all time. The social stakes were high, so we did some digging to see how last night's performance (by Neil Patrick Harris) compared.

We found that there was 45% less conversation on Twitter mentioning Neil Patrick Harris compared to DeGeneres last year during the broadcast. That selfie is undeniable! What’s more is that while 10% of the response to Ellen was positive, only 1% of Harris mentions were.

His best response came during his opening song and then when he appeared a la Michael Keaton in Tidy Whities, but these bits didn’t come close to topping Ellen.


Social Networks are not members of The Academy

Last week, Tumblr announced their Oscar predictions on Good Morning America, Facebook geographically mapped out people's predictions on this Wall Street Journal spread, and we took a look at what people were predicting on Twitter. So, compared to conversation volume about each film by users across various networks, how did the actual results stack up?
 

 

As you can see, social media was far from accurate about their predictions. We'll let this graph serve as a friendly reminder that The Academy isn’t a representative sample of the public.

However, you can still use social networks as a fairly reliable shorthand to predict elections, actual box office returns, and perhaps the upcoming March Madness bracket? Stay tuned for more on that in the coming weeks!

Jason Smith's picture

Jason Smith

@jasonsmithtx
Jason Smith is a Senior Analyst at Spredfast and works to find the underlying story the data is trying to tell. When he isn’t breaking APIs and making charts he can be found playing music around Austin. Follow him on Twitter for general nonsense and various complaints.