Productivity Unleashed: The Next Evolution of our Social Relationship Platform
Great software is designed with the user in mind. We have customers who spend their entire workday within our social relationship platform, Spredfast Conversations. It is our user’s lens into and across social media. We have to get that right. We have to provide a user interface that is as intuitive and easy to use as the social networks upon which our platform is built.
That is why I am excited to share that we’ve given the Conversations platform a brand new look, feel, and functionality. It will make our users’ daily experience more efficient and enjoyable so that they can get on with the important business of marketing at the speed of life.
No part of the platform was left untouched in improving the Conversations experience, but I’d like to point out four key updates that will deliver immediate value to our customers.
First, we made the user interface more user friendly. The new design is grounded in enabling greater productivity, in a beautiful environment. Following da Vinci’s dictum that, “simplicity is the ultimate sophistication,” we’ve made it easier to read and consume social content and streamlined the way our customers take actions for a more consistent and efficient experience across our platform.
Second, we’re enabling greater reach with planning and publishing. Social media moves at a pace that would have marketers from past decades hiding in their mini-bars. We’ve introduced a next generation publishing interface that simplifies content creation within the platform. Publishing is a first class action, so we’ve given users a whole lot more room—and context—to publish and respond from anywhere within the platform. Visibility into the planning process and content cadence across teams is a critical component. We’ve updated our calendar with more post information and optimized it for rich media to add clarity in the planning process.
Third, we are deepening engagement capabilities for social care and community management by giving our customers a way to moderate more efficiently and scale their efforts. We paid special attention to the needs of users who take repetitive social actions and made it easier to engage quickly and with more context. The volume of social conversations is growing at an exponential rate—we want to help our customers keep pace with this high growth no matter how large or small the enterprise team is.
The fourth key update is one that I am personally most excited about. We’ve heard from our customers that it’s difficult to store, find, and rapidly deploy social content. The new Content Center provides our customers with a simple way to manage content in line with planning and publishing. With Content Center our customers can store a variety of media types in a visually rich, well-organized environment. We’ve added tags and folders for easy discovery, permissions to restrict access to the right users, and even embargo capabilities to make sure branded content is used when and where our customers want them to be used.
The social networks change and add capabilities weekly, while the challenge of executing on social media is a daily effort. We kept both of these factors in mind when making improvements to the foundation of our platform. We also devoted development resources to key customer use cases like care and content marketing to make sure that this new UI was optimized for their needs. To continue to meet the social media management and marketing needs of our customers, we will continue to support a breadth of social network functionality and a depth of capabilities across the many, specific use cases of our Conversations customers.