The Road Ahead and How Spredfast is Moving Forward

At Spredfast, we share our customers’ passion for driving impact through social. Our mission is to be a trusted partner by empowering our customers to leverage social business communications to achieve great business results. We are excited to be on this journey with each of them.

We envision a future where consumers expect to be delighted and well-served through social channels. A future where our customers feel confident they’re exceeding these expectations and making the best decisions to drive real business impact with social.

But where do things in the market stand right now?

First and foremost, social communication has become pervasive, and it is rapidly becoming the preferred interaction mechanism for consumers. And while having this kind of direct, immediate connection to consumers is ultimately a huge opportunity, it also introduces many more risks. The social conversation is public, so you’re handling potentially touchy customer conversations out in the open. How do you ensure you’re getting it right?

Just as importantly, social communication has become more complex as its adoption gains speed - companies are now managing social programs across dozens of brands, localities and countries. How do you manage these programs efficiently and consistently? And how does a social team connect this ever-expanding activity to business outcomes?

We believe success in social isn’t about tricks to get more followers or short-term solutions for a single big impact. It’s about organizations delivering consistent excellence in the small touch points that occur every day.

Social is 24/7, and consumer expectations for both speed and relevancy are rising. Brands need to start laying the foundation for successful social communications now or risk falling behind.

Throughout this summer, Spredfast will be delivering a set of new and innovative capabilities designed to enable our customers to deliver real business impact with social. Allow me to set the stage.

Engagement is the focus of our business.

It always will be. Engagement in social happens when conversations are relevant to the intended audience. We will be giving customers powerful new ways to understand the makeup of their social audience and deliver new, relevant social experiences.

Social never sleeps.

Your customers want you at a moment’s notice, and we are going to provide you with the ability to better meet and exceed their expectations. We will be delivering a new mobile experience and new moderation capabilities so social teams can stay more connected – wherever they are.

Social produces an incredible volume of raw data.

Today, many social practitioners spend significant time assessing social data and transforming it to make sense of their efforts. We are going to give companies entirely new ways of organizing, visualizing, and communicating how social is impacting their business.

Customer relationships don’t exist in a vacuum.

However, the data collected from these interactions often does, and the task of trying to connect disparate information sources is difficult. We’re going to make it easier. Through a series of upcoming technology integrations, the first of which we announced today, Spredfast will become the hub for executing your social programs. One platform, one place. Soon, a brand’s entire ecosystem of social information, interaction and insight will be centralized.

Rod Favaron's picture

Rod Favaron

@rodfav
Rod has served as President and CEO of Spredfast for the past five years, leading overall company operations and long-term strategic direction alike. Under Rod’s direction, the Spredfast team of over 500 employees helps more than 650 of the world’s largest brands connect to the people they care about most.