The Roundup – FIFA, Global Instagram Ads, & Twitter Cards
This week's roundup is all about global connectivity namely around sports. From the World Cup's social media experience for fans to global Instagram ads, the world is being woven together in new, dynamic ways. Here's how to capture the global zeitgeist for your brand. Think we missed something? Let us know at @Spredfast.
Canada, the UK, and Australia - Instagram ads are coming to you. The platform announced this week that ads would be coming to select countries in the coming months with an eventual plan to reach a larger global audience. It's nice to see the ad program get amped up, and allow global enterprise brands a chance to more locally target images. We're excited to see how the ads will roll out and how it will affect the current user experience.
The World Cup kicked off yesterday with a rousing match between Brazil and Croatia but fans are able to tune into all the World Cup action around the clock with FIFA's Social Experience. Brazil's theme of keeping the world All in One Rhythm meets new highs as users can chime in on social media and see their cheers and chants display in real time. Our favorite feature? The Fan Buzz Bar, which allows fans to either cheer on their team or shoot down their rival, all with a tweet.
Stars of Vine and Instagram are more frequently cashing in with national brands. The NYTimes covered the rise of these social media mavens such as Robby Ayala and Jethro Ames who have paired with apps like GroupMe to bring a new artistic flourish to social channels.
The second screen experience can no longer be ignored, and Twitter cards offers brands the solution to synchronize their ad experience. Want to learn more? Jesse Redniss walks audiences through what to expect, and what to hope for, when considering playing with Twitter cards.