The Roundup – FIFA, Global Instagram Ads, & Twitter Cards

This week's roundup is all about global connectivity namely around sports. From the World Cup's social media experience for fans to global Instagram ads, the world is being woven together in new, dynamic ways. Here's how to capture the global zeitgeist for your brand. Think we missed something? Let us know at @Spredfast.

International Users Now Receive Instagram Ads

Canada, the UK, and Australia - Instagram ads are coming to you. The platform announced this week that ads would be coming to select countries in the coming months with an eventual plan to reach a larger global audience. It's nice to see the ad program get amped up, and allow global enterprise brands a chance to more locally target images. We're excited to see how the ads will roll out and how it will affect the current user experience.  

FIFA's Social Media Goals for the World Cup

The World Cup kicked off yesterday with a rousing match between Brazil and Croatia but fans are able to tune into all the World Cup action around the clock with FIFA's Social Experience. Brazil's theme of keeping the world All in One Rhythm meets new highs as users can chime in on social media and see their cheers and chants display in real time. Our favorite feature? The Fan Buzz Bar, which allows fans to either cheer on their team or shoot down their rival, all with a tweet.  

Bringing the Social Media Stars to the Advertising World

Stars of Vine and Instagram are more frequently cashing in with national brands. The NYTimes covered the rise of these social media mavens such as Robby Ayala and Jethro Ames who have paired with apps like GroupMe to bring a new artistic flourish to social channels.


Cards Is the Name of the Game, and Twitter is Holding Aces

social media

The second screen experience can no longer be ignored, and Twitter cards offers brands the solution to synchronize their ad experience. Want to learn more? Jesse Redniss walks audiences through what to expect, and what to hope for, when considering playing with Twitter cards.'s picture

Caitlin Greenwood

Caitlin Greenwood is the Community Manager at Spredfast. With a background and passion for journalism and creative writing, Caitlin fosters engagement and builds meaningful relationships across the Spredfast social communities. Follow her on @mcgreenw for all things pop culture, social media, and snapshots of her corgi Marfa.