The Roundup – Seeing Social in Motion
Social media moves fast, in case no one told you. That said, we're often exposed to endless streams of text, scrolling news feeds, and ever pulsing updates. But where's all that movement that makes us jump for joy or in the very least laugh? We've curated the week's latest and greatest for social media in motion.
Twitter Adds Gifs
Yes, Beyoncé, it is awesome. In case you missed it, Twitter announced that it would now support gifs in stream and, in true Twitter fashion, gifs were trending almost immediately and our feeds became alive. No autoplay feature yet but we're keeping our fingers crossed! We even put some of our favorites to motion for the occasion.
We're knee deep in World Cup madness but loved how the New York Times brought the history of Rio to life with an interactive story about Brazil's heartbreaking defeat by Uruguay in 1950. Illustrative, beautifully animated, and a fun history lesson about the Brazilian soccer psyche.
In Tumblr's first news network partnership, the platform agreed to content create alongside this week's Town Hall interview between Hillary Clinton and Christiane Amanpour. Content included gifs, video, quotes, and the sassy Clinton meme made an appearance. Tumblr's Director of Media Sima Sistani commented, "By teaming up with CNN in our first news network partnership, we’re honored to give our community a resounding voice and a global stage to be heard." We're hoping this prompts more news channels to take Tumblr up on the chance to reach new demographics and create unique digitally-based content.
Coke is undoubtedly a global brand, and one with such diverse brand history. But in a quick turn, the brand took its universal story of connectivity and brought it to the war-torn town of Sarajevo. What happened was a story not of sharing a soda but how small moments of happiness can mean the most.
Those are our top four for the week, but have you seen any great example of social media in motion? Let us know at @Spredfast.