Smart Social Report 3: Data Dive Into Social Video, Gender Trends, & New Content Planning Strategies

As the year comes to an end, marketers are busy tying up loose ends, finishing year-end projects, and looking ahead to 2016. Here at Spredfast, we’re excited to get moving into January with brand-new social research to help take your planning to the next level.

This is the third installment of the Smart Social Report, the industry’s leading research report highlighting trends, tactics, and brands that are pushing the boundaries of social. In Volume 1, we took a look at social care, Tumblr virality, Instagram effectiveness, and real-time marketing. In Volume 2, our team dove into the data behind messaging apps, the half-life of social content, why Reddit is a growing force for brands, and how the US and Europe stack up in social sophistication.


With Volume 3, we are pushing into new territory. Our Research & Insights team has been hard at work for the past few months working on the following studies, all free for you to download and explore:

  • The State of Social, Q3 Update: A fresh look at the data and trend of 50 top social brands across 10 different industries and 8 social channels. Which industries are pushing the envelope? Which brands are catching up to the competition? The answers are here.
  • Video in Social: Tracking the posting patterns and engagement rates for twelve brands to see which video tactics are working, and which ones are missing their audience
  • Social Insights from the NFL: Have you ever wanted to parse an entire season’s worth of social data across thirty-two teams, compare conversation levels to weekly win-loss records, and figure out how even losing teams can keep the conversation going? We did exactly that.
  • A New Look at Planning: We surveyed some of the top marketers in the business to find out how attitudes and trends are shifting content planning for 2016. You’ll be surprised at what we found.
  • Gender Patterns in Social: Analyzing brand images featuring different genders, and how each gender responded. Do men Tweet more pictures of men? Are women or men more likely to retweet a product photo? And what’s the secret sauce that one brand has discovered to get its female audience sharing like crazy?

The Smart Social Report Volume 3 is available to download, for free, now

We’re excited to keep pushing the boundaries and striving to make social marketing smarter. As you dive into the data in Volume 3, do so knowing that we’re already hard at work on the next set of questions we’re hoping to answer. Stay tuned, and stay smart. .

Chris Kerns's picture

Chris Kerns

Chris Kerns has spent more than a decade defining digital strategy and is at the forefront of finding insights from digital data. He currently leads Analytics and Research at Spredfast. His research has appeared in The New York Times, Forbes, USA Today and AdWeek, among other publications.