So You Want To Know How To Make Great Video Content
Video content only represents 3% of posts, but is the most likely to be reblogged across all post types.
Sometimes when video is discussed, there’s a sort of marketer shuffle: hands clench, heads freeze, eyes bulge, and a fog of fear rolls in. On social media, almost everyone shares thoughts and snapshots, but engaging brand videos aren't as easy. Video is still seen as a sort of Everest, surmountable, but hard. Next week at Adweek’s Webinar we’ll unpack what it takes to start-up and succeed with your video content planning across your channels.
But it doesn’t have to be scary
Join us for this edu-taining event with Spredfast VP of Research and Insight, Chris Kerns. Then, hear from Anheuser-Busch InBev, Director of Edelman Digital, Mike Raspatello and SVP, Spike Jones on what goes into a successful social video strategy. They will cover:
(a) The latest intelligence on video content marketing
(b) The keys to building out a video content program
(c) Insights for developing the kind of content your audience will share.
Here’s a little more background on our esteemed panel of speakers.
Director of Content Planning at Twitter, Stacy Minero leads the Content Planning team which helps marketers build insight based content strategies that drive brand and business value. Her team manages The Planning Studio, interactive studio sessions designed to help the Fortune 100 "win the moment" on Twitter. A one-time Adweek Media All-Star, she previously was at Mindshare and American Express.
Digital Innovation Manager at Anheuser-Busch InBev, Mike Raspatello manages digital innovation for Anheuser-Busch's North American portfolio, working out of the company’s Digital Center of Excellence in Palo Alto, CA, aka the Beer Garage. A founder of two major Chicago music festivals, Mike has worked in digital brand management for several billion-dollar brands.
SVP, Managing Director of Edelman Digital, Spike Jones specializes in word of mouth marketing and brings 20 years of experience across a range of consumer industries. His background includes contributing strategic development—from insight to creative execution—for companies including BMW, USAA, AT&T, Chevrolet, Gatorade and others.
VP of Research & Insight, Chris Kerns has spent more than a decade defining digital strategy and is at the forefront of extracting insights from digital data. He currently leads the Research & Insights team at social software platform Spredfast. He is also the author of the Smart Social Report, a quarterly research series on what's new and next in social.
Whether you’re killin' it at video content or just starting to build out your video plans, we’ll provide you with the tips and tricks to enrich your content to make it tastier to your audience. But, before we dish out the knowledge, we’d like to hear from you. What are you most interested in hearing about?
Stay tuned for the next Smart Social Report to be released on December 8 where our Research and Insight team have dived into the numbers to see what leading brands are doing right, what tactics they are incorporating, and what trends are being set. Social video is still in its infancy and we’re set to reveal the current state of video, so you and your team can have the insight into how your brands should plan for and allocate resources in 2016. Stay tuned, my friends...