Social Just Got Smarter: Spredfast Acquires Shoutlet

We’re excited to announce the acquisition of Shoutlet, an early innovator and strong performer in social software.

Here’s why we’re excited:

  • The Spredfast team of experts just got even bigger.
  • The most powerful, open platform on the market just got smarter.
  • The Spredfast customer community of social experts just got stronger.

At Spredfast, we are social first, focused on delivering deep capabilities in social software. We are also open, allowing our customers to connect social to their business across other best-of-breed marketing solutions. Shoutlet shares this open, integrated approach to social software.

We think it’s a smart way to work. Remember the brainy guy in class who never shared his notes? Nobody liked that guy. But the smart girl who helped everyone cram for exams? She was class president. Social and digital professionals have a choice: open or closed. As a social company, it makes inherent sense to us that we continue to deepen our long-standing relationships with our social network partners and be open and able to communicate across our customer's digital ecosystem.

A bit more on the team...

Both companies share a commitment to smart social innovation that drives customer success. Together, we have the biggest social software engineering team in the industry. By combining forces, we’ll be able to move even faster and go even deeper to build the smartest social software in the market.

Shoutlet’s Madison, Wisconsin headquarters and staff, which support global customers like Four Seasons, Canon, and Lowe’s, will become Spredfast's newest development center.

A bit more on the technology...

In the The Forrester Wave™: Social Relationship Platforms, Q2 2015, Shoutlet was named a Strong Performer and noted for “...offering consistently above-average functionality.” We will combine the best parts of both our solutions to give our customers the most powerful and open social software platform on the market.

As a result of this acquisition, our customers will be able to share even more content, data, and workflows across their existing business applications. Enhanced Social CRM functionality will give Spredfast customers more ways to understand audiences. They will also have more power to impact the customer journey through a greater breadth and depth of integrations like cross-channel attribution, email, marketing automation, web analytics, and more.

A bit more on the Spredfast community…

We are eager to welcome the 600+ brands, media companies, and agencies working with Shoutlet to the Spredfast community. They are early adopters in social that share a passion for continued innovation. We look forward to connecting a larger network of social experts—at the annual Spredfast Summit, at field events across the United States and around the world, and in our 24/7 online Customer Community.

This acquisition doesn't change a thing about our dedication to customer success. The combined solution will accelerate and amplify our ability to deliver value to all customers.

For more information on this acquisition, read the full press release here. Please feel free to contact me at any time on Twitter at @rodfav.


Rod Favaron

August 11, 2015
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Rod has served as President and CEO of Spredfast for the past six years, leading overall company operations and long-term strategic direction alike. Under Rod’s direction, the Spredfast team of over 500 employees helps more than 650 of the world’s largest brands connect to the people they care about most.