Social Media Roundup - Brazil, Engage, and Crowd Sourcing
It's a very happy, and finally sunny, Friday here in Austin, TX. Let's get to it. Here is the top social news and activity from this week that had us talking at HQ.
Soccer fans rejoice: the World Cup is nearly here! And CNN is keeping fans around the world tuned into the action with Facebook Pulse. Sourcing news and media from Brazil and beyond, it's a great chance to get involved and you might even see some Spredfast (historically Mass Relevance) tech in action.
This week, we announced the Engage Button, which allows social content residing in select partner applications the same Spredfast engagement capabilities that you have grown to depend on to execute your social strategies. It's the second step in designing more integrated, focused social efforts and helping customers work in an open social ecosystem.
Billboard Twitter Real-Time Charts are the music industry’s answer to the Nielsen Twitter TV Ratings
We reported about Billboard's Twitter Real-Time charts back in March but they have finally rolled out this week. Lost Remote reported from the initial launch in NYC complete with performance from tween-heartthrob and Twitter star Austin Mahone.
It's obvious Twitter finds value in strategic partners and are willing to expand their impact and reach for the benefit of those partners. We're keeping an eye on how Twitter pivots to become a data-driven social barometer outside of its role as a communication-based network.
International audiences are nothing new for Twitter, but analysts are reporting that much of the network's growth will come from the Asian-Pacific region, and will account for almost half of the social platform's population in four years. What does that mean for brands? A social marketing tool that can handle different regions, languages, and time zones for your international digital program. Luckily, we have one in mind.
When The Land of Nod, a decor design company that focuses on children's retail, was considering their May catalog cover, they turned to social media and found #TheoandBeau. The snapshot of the toddler sleeping with the family dog was taken by blogger Jessica Shyba and posted last year to her blog, Momma's Gone City. Land of Nod knew they'd found a winner.
"The Land of Nod is a brand that fully embraces social media from many facets, whether it be product sneak peeks, behind-the-scenes of corporate life or partnerships with innovative and energetic bloggers," Katie Harrington, a PR and social media strategist for the company.
In short, sometimes your fans are the best representation of your brand. Bring them into the fold, and let their creativity and love for your products shine through.
Pro-tip: It doesn't hurt to have a baby or puppy somewhere in the mix either.
Have a topic you think should be covered next week? Let us know at @Spredfast.