Social Media Roundup - Heartbleed & Holding Hands
Hey all! It's been a wild two weeks over here at the newly integrated Spredfast HQ but there were a couple social items this week that had us abuzz. Without further ado, let's roll out this Roundup.
We've touched on keeping brand social pages secure before, but let the latest SSL bug, Heartbleed, be a reminder: passwords should be kept secret, safe, and changed often. It's time to update your passwords again- for your personal accounts and any brand accounts that you manage.
Twitter has announced, and even rolled out, new profile pages for its users. Initial feedback has been that the platform is offering profile views very similar to Facebook but we're sensing Myspace (in a good way) throwback vibes.
There's opportunity for new visualizations and branded messaging in the header, alongside greater user visibility. Many of these changes were made to drive adoption on the social network, who with 240 Million users, has some catching up to Facebook's 1 Billion users. As a brand, think about how you can use the new real estate and features to appeal to twitter natives and new users alike.
Our thoughts? We can't wait to give the new e-digs a spin.
It's one of the last social networks to integrate with private messaging, but as we see more brand campaigns (like Doritos UK) designed for Vine, we think it's imperative for the network to offer 1-to-1 interactions. In sweepstakes and talking with brand advocates, companies can take advantage of this new feature and directly acknowledge the individuals who help their brands succeed in social.
Second screen is dominating the way we interact with conventional TV programming. Increasingly, advertisers need numbers and insights to fully understand the impact behind all those real-time social conversations.
Luckily, Viacom and Mass Relevance (now Spredfast) have partnered to offer advertisers just that.
A Funny Thing Happened on the Way to the Merger...
Sometimes, you want to hold hands. Sometimes, Rod Favaron will not hold your hand. But even if that's the case, it is still the beginning of a beautiful partnership.
That's it from us. How did you #staysocial this week? Let us know at @Spredfast.