Social Media Roundup - Muting, Celebs, and Baby Boomers
TGIF, y'all. If it's Friday, it means the Social Media Roundup is upon us. It's been a busy week at HQ with our new product release but these stories stood out. Let's take a moment to share what kept us social.
Obnoxious Tweeters beware: the network announced this week that muting would now be an option for Android, iPhone, and Web users. The mute option allows users to hide posts from other Tweeters without unfollowing them, much like the Facebook capability of hiding users from your primary Newsfeed. Our advice? Retaining an audience is just as important as keeping them engaged.
It's no surprise we're on the go and much of our media is consumed via second screen or mobile. With Facebook and YouTube generating much of that traffic, we expect brands to do more on the social networks to keep content in the pipeline and engagement rolling steady.
Older generations find themselves faced with social media more regularly and brands like AARP are finding new ways to communicate online with an elderly audience. This report shows that from e-commerce to Tweeting, baby boomers are turning to social media more and more to help guide their spending behaviors and media consumption.
This week, we launched Spark, the product that will transform the ability for brands to act on social – empowering our customers to strike in-the-moment marketing gold, at the speed of conversation, again and again. Want to learn more about how to engage Spark for your brand? Request a demo or drop us a line.
Thanks to some help from the historical Mass Relevance team, E! network was able to launch their interactive Instagram wall. With clips from your favorite celebrities, E! now offers fans a chance to engage, interact, and swoon (we see you, Beliebers!) in real time.
That's all from us! Did we miss something? Want to see more in the next Social Media Roundup? Let us know at @Spredfast.