Social Media Roundup - Summit, Community Management, & Audience Insights
We're ready to bring the social media heat this week with the Social Media Roundup. What's buzzing at Spredfast HQ? Summit, what not to say to community managers, and much more.
The third annual Spredfast Summit will be held this October 15-17th at the Hyatt Austin. If you're a newcomer to the social media industry or a longtime customer looking to connect, we can't wait to welcome you to partake in a stellar line-up of social insiders and visionaries. Register today to save your spot!
Twitter, alongside Fox, took a serious look about consumer behavior after interacting with TV Tweets.
Their findings? 85% of users active on Twitter during primetime TV hours tweet about TV, and that 90% of those who saw TV-related Tweets took action to further engage with the show — whether to watch, search for, or share content about it.
What does that mean for brands? Time to think about putting that ad buy towards the second-screen market! 46% of users said they would like to see TV Tweets from friends & family while 66% said they would like to see TV Tweets from official show accounts including: actors, brand handles, and judges/hosts.
It could be, "Make it go viral! You can do that, right?" or "What will you do when social media goes bust?" But here is the compiled list of things you should just never say to a Social Media/Community Manager. Pass it on to your favorite brand advocate who may need a little laugh.
There's no magic spell to create the perfect staff, but there are some tips to having your team's work make the dream work. Hear from our own Sam Decker, about what it takes.
Facebook has opened itself even more to brands who use the network and is giving companies deeper insights into their audiences. Click Z reports, "...marketers can now get a 360-degree view of consumers' Facebook behavior, including demographics (age and gender, lifestyle, relationship status, work position, etc.), Page likes, location, and language, as well as Facebook usage (how often they log onto Facebook and what devices they use to log on)." Pretty exciting stuff for marketers who can't get enough metrics, and an invaluable tool for content creation.
Think we missed something? Let us know at @Spredfast. Until next week!