Social Media Roundup - What's on the Web

We wanted to take a closer look at the Social Media and Tech news that had us captivated, interested, or asking the bigger questions about our business from this week. In this edition of Social Media Roundup, we have...

Big Brands Aren't Using Twitter for Sales


Mashable claims that Big Brands and their marketing teams don't utilize Twitter for sales, despite Twitter having the option to target and promote tweets.

So what is the network's primary function? Brand awareness and customer service.

An interesting look at how both businesses and consumers build relationships online.  


Office Finally Comes to iPad - and it was worth the wait

In 'how have we been functioning this long without Office?' news, iPad and the Microsoft Suite have finally decided to play nice. TechCrunch digs into the nuances of the new applications and how they make working on-the-go streamlined. TC walk through the design, functionality, and cost for each of the applications. Our vote? We can't wait to make our tablet a first-class citizen when it comes to off-site working.  


Facebook buys Oculus

20130629_fnp503 It's a goggles race at this point. With Google announcing its new designer partnership to help outfit Google Glass with a better look and Facebook making strides to include VR in its trajectory, we're anticipating visual wearables will be breaking through the marketplace any time now.

Zuckerberg, we're excited to see what you have in store. Some second screen integration? Just a suggestion!  


Twitter creates real-time Billboard Charts

Screen Shot 2014-03-28 at 11.02.34 AMUGC to determine what's popular? It's happening for the Billboard Charts. The NYTimes is reporting that the real-time Twitter charts will be coming to music lovers in May.

“We have been looking for a way to do a real-time chart for some time,” said John Amato, co-president of the entertainment group of Guggenheim Media, a division of the private equity firm Guggenheim Partners, which owns Billboard. “We couldn’t think of a better way to do that than with Twitter.”

We're interested to see how artists and music brands alike take the opportunity to listen in socially on consumer trends.  


That's all from us for the Social Media Roundup! Think we missed something? Let us know: @Spredfast.'s picture

Caitlin Greenwood

Caitlin Greenwood is the Community Manager at Spredfast. With a background and passion for journalism and creative writing, Caitlin fosters engagement and builds meaningful relationships across the Spredfast social communities. Follow her on @mcgreenw for all things pop culture, social media, and snapshots of her corgi Marfa.