Spredfast and IBM: Understanding Consumer Behavior Through Data
On the heels of an incredible few days of announcements at Summit, we are excited to announce our partnership with IBM Universal Behavior Exchange, or UBX. With this launch, IBM is empowering marketers to easily deliver personalized experiences based on customers’ behaviors and preferences. In line with our continued promise of open solutions with industry leaders, this latest integration makes it possible for marketers to connect social data with non-social consumer touch points, with a simple point-and-click user interface.
How the Partnership Helps Marketers Integrate Data Across the Digital Ecosystem
Spredfast and IBM are partnering to address a major pain point for marketers today: data integration and analysis across different systems without months and months of development work. Through the integration, Spredfast customers will be able to deliver even more of the innovative and meaningful experiences that customers demand.
"The integration between Spredfast and IBM UBX means a whole new understanding of the full customer profile and the various interactions that brands have with their fans on social networks like Facebook, Twitter, and Instagram,” says Manish Mehta, Spredfast Chief Product Officer. “By integrating social profiles with other engagement touch points in the customer journey, you're now able to truly personalize engagement. UBX integration is a great example of how Spredfast's open platform philosophy makes social smarter for marketers."
For more information on this integration, please contact your Customer Success Partner.