Spredfast and IBM: Understanding Consumer Behavior Through Data

On the heels of an incredible few days of announcements at Summit, we are excited to announce our partnership with IBM Universal Behavior Exchange, or UBX. With this launch, IBM is empowering marketers to easily deliver personalized experiences based on customers’ behaviors and preferences. In line with our continued promise of open solutions with industry leaders, this latest integration makes it possible for marketers to connect social data with non-social consumer touch points, with a simple point-and-click user interface.

How the Partnership Helps Marketers Integrate Data Across the Digital Ecosystem

Spredfast and IBM are partnering to address a major pain point for marketers today: data integration and analysis across different systems without months and months of development work. Through the integration, Spredfast customers will be able to deliver even more of the innovative and meaningful experiences that customers demand.

"The integration between Spredfast and IBM UBX means a whole new understanding of the full customer profile and the various interactions that brands have with their fans on social networks like Facebook, Twitter, and Instagram,” says Manish Mehta, Spredfast Chief Product Officer. “By integrating social profiles with other engagement touch points in the customer journey, you're now able to truly personalize engagement. UBX integration is a great example of how Spredfast's open platform philosophy makes social smarter for marketers."

For more information on this integration, please contact your Customer Success Partner.

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Dan is responsible for managing Spredfast's partner relationships and corporate business development efforts. Prior to joining Spredfast, Dan most recently served as Director of Business Development at venture capital firm, Austin Ventures. In this capacity, he focused on early-stage investments in the new media, Internet and social software industries. He has previous experience in the early-stage venture capital business, as well as investment banking. Dan received a B.A. in Economics from Northwestern University and an MBA from Boston College.