Spredfast Named A Leader in New Forrester Wave™: Social Media Management Systems, Q2 2017
Today, Forrester Research released its latest evaluation of our space—The Forrester Wave™: Social Media Management Solutions, Q2 2017. We are proud to announce that we are recognized as a leader in this evaluation. It is always nice to be acknowledged for our long-term commitment to this space and for excellence in delivering great value for our customers. As we reflect on this report and the market as a whole, we believe three things about Spredfast stand out:
A commitment to innovation. The social media space is in constant evolution. We believe that Spredfast was cited as a leader for anticipating and planning for this evolution. We have been in this space for nearly ten years now. Companies have come and gone. Spredfast remains a leader.
Unifying social across the enterprise. In this Wave, Forrester found Spredfast “well suited for brands wanting better collaboration across marketing and services teams”. This alignment has always been a major focus of our product strategy. We believe that delivering the best customer experience demands seamless communication between service and marketing teams. We also received the highest score among all vendors for the strategy category—which we believe validates our position as a visionary in this market.
A focus on value. Forrester expects leaders to measure how social impacts broader business objectives as the impact of social media has moved beyond the digital and marketing teams. We are proud that we also earned the highest possible recognition for our software’s ability to help our customers show the bottom-line business value of social.
This report highlights a variety of vendors in this space. Some specialize in the SMB market. Others build complex, custom solutions for specific customers. We believe Spredfast stands out as the only enterprise solution that is a combination of powerful and simple: modern enterprise software born from superior product design and engineering.