Spredfast Named a Leader in New Forrester Wave™: Social Relationship Platforms, Q2 2015

A few weeks ago, I spent a day with fellow software CEOs at the OpenView CEO Forum. Over the course of the day, I had several insightful conversations with my peers. They all shared a sense of excitement about the social software market and what we’re doing at Spredfast to deliver smart social technology that is changing the way companies connect with consumers.

When you are focused on looking forward and delivering relentless innovation, it is tremendously valuable to see the company from the vantage of a third party.

That is why I am excited to share that Spredfast has been named a Leader in “The Forrester Wave™: Social Relationship Platforms, Q2 2015” report by Forrester Research Inc. I believe that this evaluation of Spredfast Conversations, one product within our suite of smart social technology, exemplifies the commitment we’ve made to our customers to deliver the right products and be the right partner to help them succeed in today’s market.

I’d like to share a few highlights that have me excited, along with my takeaways below them:

“Spredfast strikes a strong balance between product and strategy”

Our singular focus is to deliver innovation within Spredfast Conversations, and across our social software platform, that enables companies to build lasting relationships with today’s digitally connected consumer.

This is a strategy that begins with an industry-recognized suite of products but extends to include unmatched strategic support from our customer success team, and a commitment to openness that delivers value into our customers’ existing enterprise environment.

“Marketers appreciate that Spredfast Conversations provides them advice and insights while they work”

In our opinion, this is saying what we say every day, we deliver smart social insights that improve marketer’s social initiatives and deliver value across their business.

We’re committed to making our customers smarter and more efficient.  We believe that actionable data allows them to make more informed decisions, create better content, and ultimately provide a more valuable experience to their consumers day-to-day.

Just last week we launched Intelligence, a product not included within the scope of the Forrester evaluation, that enables customers to better inform their social strategies with access to historical, real-time, and predictive social data.

“Consider Spredfast if you value inline insights and an ecosystem approach.”

Every day our customers tell us they are under increasing pressure to show how their social activity is driving value back to the business. This means tracking activity across many boundaries — website to mobile, social network to email or website, in-venue or in-store to online. 2015 will see meaningful steps forward in how social integrates with digital at every stage — from planning to execution and measurement.

The open platform philosophy in our strategy is central to how we will help customers integrate everything — we work in a heterogeneous ecosystem of best in class products, such as Actiance, Adobe Analytics, Bazaarvoice, Bitly, Brandwatch, Crimson Hexagon,  Google Analytics, Kenshoo, Opal, Synthesio, Sysomos, Vizrt, and more.

We are excited that Forrester Research invested the time to do a structured investigation of the SRP market. As a Leader in the space, we will continue to make investments to our Conversations product and to expand beyond the SRP category. This includes our Emmy-winning Experiences product that offers curation and redisplay of social content for brands and media and our Intelligence product that allows marketers to make informed decisions with unlimited access to social data.

Want to know even more about the Forrester Wave? Feel free to reach out.

 

Rod Favaron's picture

Rod Favaron

@rodfav
Rod has served as President and CEO of Spredfast for the past five years, leading overall company operations and long-term strategic direction alike. Under Rod’s direction, the Spredfast team of over 500 employees helps more than 650 of the world’s largest brands connect to the people they care about most.