Spredfast Welcomes Spike Jones
This month, Spredfast was thrilled to welcome Spike Jones as VP of its strategy team. Jones has been at the helm of strategic development—from insight to creative execution—for companies like BMW, Arby's, USAA, AT&T, and General Motors, just to name a few. An expert in both online and offline word of mouth marketing, Jones also serves on the Board of Directors for the Word of Mouth Marketing Association and is the co-author of the book, Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.
We sat down with Jones to ask him a few questions about his new role and his plans:
What excited you most about this opportunity?
"To join an innovative, forward-thinking company that's so focused on what they do to be best-in-breed is very exciting. The explosive growth that Spredfast has had, the acquisitions to really strengthen the platform more, and then of course, the big brains of the people who work here—it's very intimidating but very exciting."
How do you think your agency background will affect your work with Spredfast?
"I plan on taking some of the best practices from the agency world about how a team fits together, their purpose in the world, how they can provide value—to Spredfast. This job makes that big agency experience, with wide guardrails, a lot closer together, which allows us to do what we do very well as a business, and not try to do a lot of things just 'okay.' Basically, instead of going a mile wide and an inch deep, we're a mile deep."
What digital marketing trends do you see affecting your early days at the helm of strategy at Spredfast?
"The integration between platforms. Another reason I joined Spredfast is the openness of the platform. To be able to meet those needs in an instant by partnering with the best is hugely important. Also, as we move into a brave new world of AI and VR, our customers will look to the strength of our platform and the brains from the strategy team to be able to provide those."
Why are you passionate about digital marketing?
"I just don't think it's digital marketing anymore—it's everywhere, and you can't escape it. It's so cliche, but it is just so a part of ourselves. We have these super computers in our pockets, media's all around us all of the time. I started in advertising writing for print ads, but even to go from that to this, the common lines of emotion are still there. It's just that the medium has changed. I think we can get so caught up in the medium that we lose the message."
Welcome to the team, Spike, and we can't wait to see where you take Spredfast strategy.