Spredfast's Updated Social Media Image Size Guide is Here

It’s not enough for in-the-trenches social marketers to have to keep on top of trending hashtags, platforms, APIs, content types, and performance metrics—before a brand can make any kind of impact on social, its assets must be properly aligned to the sizes social networks specify. And as more networks emerge and more options expand within each network, those sizes can be nearly impossible to keep up with.


That’s where we come in: We combed network by network to bring you the most up-to-date image size specs for every leading social network. And we did so because we know how much you need it—we need it, too. “Social image sizing affects my work on a regular basis,” says Jennifer Goff, one of own social marketers. “If you’re not careful, text on a header photo can get cropped out if it’s not centered—and then you have to go right back to the design team with edits. Knowing ahead of time the exact size specifications—and other pertinent information like video specs—can make a huge difference."

And having a consistent visual identity on social isn’t just smart marketing; it’s good for business. As Sprout Social explains, “Visuals play an important part in social media branding. If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels.” You should never overlook visual branding, because the visuals are what help a reader identify your brand immediately, no matter which channel they’ve found you on.

Having a consistent visual identity on social isn't just smart marketing; it's good for business.


“Having the relevant size specs for all the important social channels in one place is incredibly helpful for any social marketer to refer when trying to delegate creative tasks,” another of our social marketers, Ary Esfahani, adds. “It is also a source to gut-check conflicting and sometimes dated specs out on the web.”

Check out the hot-off-the-presses infographic—head here to either bookmark the page or download it as a PDF and save it somewhere handy.

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Jaime Netzer is Spredfast's Senior Content Marketing Manager, leading content operations. A Lawrence, Kansas native, she traded seasons for breakfast tacos seven years ago and hasn't looked back since. Also a fiction writer and journalist, Jaime tweets semi-regularly and reads constantly.