Stress-Free Social Campaign Planning: The Checklist That Keeps on Giving

We know many of our customers start preparing for the holidays early, and by August are fully immersed in thinking about the hustle and bustle of the wintery season. For this reason, we’ve been in the holiday spirit for the last month. We're sharing assets to help you plan your campaign, from our Holiday Lookbook to our Black Friday infographic packed with data and insights. While it may seem like a full stocking, we felt like something was missing.

So, let’s start at the very beginning (a very good place to start). Our final holiday-inspired gift to you this August is an in-depth checklist for planning social campaigns. Whether you’re coordinating the social piece of a fully integrated campaign, or planning a one-off activation, our checklist walks you through the eight steps to launching a successful campaign.

You’ll start with goal setting, work your way through concepting and reporting elements, and end with some thoughts about what to do when your campaign is over. The best part is, this checklist has no expiration date. Use it today to plan your Black Friday blowout, then use it again in a few months to start planning around Valentine’s Day or prepare for your next product launch.

So grab your favorite pen (the one you use to write your brightest ideas), print out our checklist, and start to plan, doodle, and brainstorm your next winning campaign. Happy planning!

Laura Baker's picture

Laura Baker

Laura is the Senior Manager of Digital Strategy, leading strategy and analytics for Spredfast's digital channels. A Kansas City native, Laura loves barbecue, Jayhawks, Boulevard Beer and Bo Jackson. In her free time, Laura trains dogs at a local animal rescue, writes for a classic movie review blog and tweets (frequently) at @SnackMantis.