Texts from Hillary, Justin Bieber, and Mass Relevance: Taking Home The Shorty Awards
“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has...the Shorty Awards.”
-The New York Times
We hate to boast, but highlighting the best in social media means highlighting Mass Relevance’s clients. This year, we are proud to announce our partnership with four of the 2013 Shorty Award winners. Each one of these awardees exemplifies innovation, creativity, and originality. Recognized for their outstanding campaigns and visionary leadership in their industry, these brands successfully engaged with their consumers, amplified their messaging, and boosted marketing results.
Alongside Best Celebrity of the Year on Social Media - Justin Bieber, Tumblr of the Year - Texts from Hillary, and Best App in Social Media - Twitter, Mass Relevance had a few winners of our own. Featured below are our clients and their winning campaigns:
Best Fortune 500 Brand on Social Media: Pepsi with Pepsi’s Live for Now Campaign
Pepsi partnered with Mass Relevance to transform their homepage into an interactive pop culture dashboard driven by social media. The centerpiece of Pepsi’s #LiveForNow campaign, pepsi.com curated compelling conversations around their brand, leveraged loyalty and advocacy on a participatory experience, and increased social buzz around Pepsi.
Learn more: http://bit.ly/Xsrtds
Best Social Media Campaign for Film: Universal Pictures’ Ted
In order to generate buzz and get fans excited about the release of Ted, Universal Pictures held two Q&A sessions with the profane teddy bear. With the #AskTed hashtag, the social experience effectively amplified engagement and drove momentum around the upcoming movie.
Learn more: http://bit.ly/16N0rQN
Best Use of Social Media for Television: ABC Family’s Pretty Little Liars #TheBetrayal
To sustain season-long momentum and encourage fan engagement, ABC and Mass Relevance partnered and launched a Pretty Little Liars Suspect Tracker. By voting on who they thought was the guilty character, fans had the opportunity to directly engage and provide social buzz around the show. After only 48 hours of launching, over 136,000 Pretty Little Liar fans had visited the site.
Learn more: http://bit.ly/16R9YUR
Best Use of Social Media for News: CNN Worldwide’s 2012 Election
Approaching the 2012 elections, CNN knew that Obama and Romney fans and dissenters were abounding with social conversation. In order to capture, curate, and visualize that content, CNN teamed with Mass Relevance to build a Facebook Insights Platform to display real-time charts, volume and a map that reflected conversation around the candidates and election.
Learn more: http://bit.ly/10M7VQ2
Additionally, check out our case study highlighting more about how CNN transformed Facebook content into meaningful insights for their viewers: http://bit.ly/10Lhm3L
For more information on how your brand can create compelling and results-driven social engagement, contact your client services representative or reach out to us at email@example.com!