Today's Connected Enterprise: Why, What, and How

Altimeter Group’s Jeremiah Owyang joined our CEO Rod Favaron yesterday for our third Social Leadership Series Webinar. Joining the likes of Brian Solis and Jay Baer, Jeremiah helped us continue to uplevel the conversation about the role of social in the enterprise and how it is helping organizations better understand, execute, and win in a fundamentally changed business environment.

To kick things off, Rod reminded attendees that if you know why you are doing social, how and what become much easier to answer.


Referencing this TED talk from Simon Sinek, Rod made a case for social as a medium through which you communicate your why, the values and beliefs that motivate what you do. 


He closed by sharing our why, what makes the Spredfast team come to work every day eager to champion our customers’ social success:


Jeremiah led off with his own why, or as he refers to it, his career mission, to help corporations connect with customers using web technologies.


He continued by filling in details on the how and what by looking at 6 key traits of today’s connected enterprise.

As more and more people are getting involved in social, organization and investment in technology to increase coordination and visibility are crucial to success. 


It is important to understand your target audience so that you can identify and engage them to create more valuable experiences for them and more relevant touchpoints for your brand.


Jeremiah outlined multiple opportunities to engage on social, from identifying intent, to addressing customer pain points, to inviting customers to participate in your brand story.


With more teams and individuals involved in social, it is important to map out permissions and workflows and clearly communicate guidelines to all socially active employees. Here is one crucial piece of advice from Intel’s “Rules of Engagement”:


Jeremiah pointed out that even though as many as 13 different business units across the enterprise are employing social media, only 26% are approaching social media holistically, operating against an enterprise vision.

And it starts at the top, Jeremiah made a great case for Executive participation in social.


Today’s connected enterprises aren’t just using social media as an advertising avenue, they are providing compelling content that is entertaining, fun, and useful. Jeremiah shared this cartoon from Whole Foods as an example.



After packing all of that great insight in, there was still time left for a vibrant Q&A including a number of industry specific questions. We love when attendees share their own expertise.


Still want more? Check out all of Jeremiah’s research and watch on demand recordings of our other #SFLeaders webinars with Brian Solis and Jay Bear.


Weren’t able to join us live? You can access an on-demand recording of yesterday’s webinar here and download slides via slideshare.'s picture

Courtney Doman

Courtney is the Content Marketing Manager at Spredfast. She focuses on sharing smart social ideas and insights to transform the way companies connect with consumers. Courtney is a passionate football fan (supporting Arsenal and the USMNT), curious traveller, and ambitious home cook.