What Spredfast’s New Chief Revenue Officer Means for the Company

Welcome Eric Anderson to the Spredfast family

2015 has been our biggest year yet—new product launches, a ton of incredible new customers, and some huge talent joined our roster. And what am I most proud of? The talented new team members. I know that our people are the reason we’re able to bring the most innovative products to market, create value for every customer, and sustain the extreme growth we’re experiencing. I’m passionate about building a team that not only gets the job done but relishes the challenges that this market presents.

So, as we close out the end of the year, I’m pleased to announce the latest addition to our executive team—our first CRO, Eric Anderson. Eric has more than 20 years of experience leading high-performance teams. His unique ability to not just grow global sales organizations, but to transform them, is something we’re incredibly excited about as we move forward.

Eric will play an integral role in achieving Spredfast’s revenue goals in 2016 and we’re excited to have him on board. Aside from appreciating the company’s “proven technology, outstanding growth, and focus on customer success,” Eric explained his top two reasons for joining Spredfast in less than 140 characters:

1 | Our Strategy

"Social is THE primary channel for modern consumers. Integrating social with broader digital is a big lift. Spredfast’s balance of social innovation and openness feels like the winning strategy."

2 | Our Focus

"The best companies have a customer first mentality. I found that at Spredfast combined with incredible innovation. An uncommon pairing."

Prior to joining Spredfast, Eric was the Chief Revenue Officer for Return Path, where he led their global sales, service and channels teams. Eric has more than 20 years of experience in such companies as Nuance Communications, VirtuOz, and Rainmaker Systems. Eric has a strong track record of scaling global sales and services organizations and delivering predictable growth. And he’s also a great guy to have by your side as you evolve your business. We’re lucky to have him at our strategy table.

With Eric at the helm of our global sales organization, Spredfast is entering 2016 with an expanded global strategy and the ability to ensure its place as an enterprise software company of enduring impact and value.  

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Rod has served as President and CEO of Spredfast for the past six years, leading overall company operations and long-term strategic direction alike. Under Rod’s direction, the Spredfast team of over 500 employees helps more than 650 of the world’s largest brands connect to the people they care about most.