Marketing Trends + Strategies

3 Times Social Media Can Support Marketing Initiatives

March 21, 2017
Here are three times you'll want to include social as an integral part of your planning process—no matter your industry.
Innovation + Inspiration

Turning Social Risk into Social Opportunity

March 20, 2017
Learn what questions to ask yourself about managing social risk before investing in a social media solution.
Innovation + Inspiration

Advice from 5 Generations of Women Working in Tech

March 16, 2017
5 panelists at our Social Suite shared insights from their careers and tips for nurturing an inclusive workplace.
Innovation + Inspiration

3 Lessons Brands can Learn from the New Era of Journalism

March 15, 2017
From our SXSW panel on the topic of curated content, we've got three lessons brands would do well to learn from today's journalists.
Marketing Trends + Strategies

Why Social Media is More than a Metric

March 14, 2017
How do you truly measure ROI in social media? The answer, according to Spredfast CEO Rod Favaron, is not what you think.
social sharing at sxsw spredfast social suite
Marketing Trends + Strategies

5 SXSW Trends that Will Change your Digital Marketing Strategy

March 13, 2017
SXSW is buzzing with the latest in digital—we've got reports from the front lines on what it will change for you.
Innovation + Inspiration

Return on Inclusion: Why More Women Equals More Money

March 8, 2017
Spredfast’s VP of Marketing Sarah Moore explains why more women equals more money for companies—and shares her own story.
emotional science of social
Marketing Trends + Strategies

The Emotional Science of Social Media Conversation

March 7, 2017
From a recent webinar on the emotional science of social media, we've hand-selected three tips to help your social listening and analytics strategy.
Marketing Trends + Strategies

Share of Voice during Fashion Week

March 6, 2017
Learn how these brands achieved significant share of voice—and how you can effectively cut through the noise during your next event.
live events season trends on social media
Marketing Trends + Strategies

3 Surprising Social Media Trends we Saw During Live Events Season

March 3, 2017
Market Director Sam Kilgore noticed three surprising trends during this live events season on social—we've got the details you need to shape your strategy.
Social Data Digital Marketing ROI
Marketing Trends + Strategies

5 Ways to Use Social Data to Increase Digital Marketing ROI

March 1, 2017
How can you make sure you are taking advantage of social data to make your social efforts smarter? We've got five tips.
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