Case Study

See how Discovery Communications increased Twitter conversation volume 9x

Integrating across 16 shows and specials, Discovery Communications delivered live, on-air social integrations and online experiences to their audience. With a deep dive on results from the implementations for Skywire Live and Shark Week, this case study showcases a 63% increase in Twitter activity YOY, multi-country Trending Topics, and two #1 most social programs in the US.