Case Study

See how HomeAway streamlined their global social media program

As an online company, social media is a natural extension of HomeAway’s marketing efforts, but with 13+ brands and multiple social networks, they needed a solution that could streamline their efforts and provide them with social monitoring and reporting tools. With the right mix of tools, strategies and tactics, HomeAway saw impressive results: 56% growth in Facebook followers, 1200% increase in Twitter retweets and mentions, and increased engagement across all channels—achieved with one streamlined social software platform.