Case Study

See how Jive Software built awareness with Office Hero campaign

Traditionally marketed as an enterprise collaboration tool for senior executives, Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, they launched a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising.