Case Study

See how Medcom gave people a voice in the Panama elections

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During the 2014 Panamanian elections, Telemetro, a subsidiary of Medcom, worked with Spredfast to create a 360-degree social experience to build and engage viewership. Using the hashtag #voto2014, viewers were able to stay up-to-date with comprehensive election coverage and share their own photos and social content. The campaign increased average follower growth by 170% and average engagement by 2600%.