Case Study

See how offers more value to sponsors offered enhanced value to their sponsor MAC Cosmetics during New York Fashion Week by providing a social brand experience that was interactive. Using a mashup of Instagram, Twitter, and Google Maps, the "Fashion Tracker" populated fashionistas' photos and social comments on a map that also included locations of MAC retail stores, where users could purchase MAC products. 33% of the interactions with the pins on the map were with MAC store location pins and 30% of visitors to the site engaged with the social experience.