Case Study

See how UK's 4Music used on-air social integration to engage viewers

In the battle for viewers, UK’s 4Music employed social media strategy on-air with big results. On its weekly Tweet to Beat show, viewers participated in hashtag battles to choose the best performers, with minute-by-minute results displayed, enhancing engagement. Overall, the campaign reached 1.3 million viewers, with 63% in the target demographic, and their hashtags were trending worldwide. And, by battling the Biebs against OneD, their on-air social integration reached a record 16.2 million votes with 100.2 million Twitter impressions.