Wanting to increase social conversations around the launch of the LS, Lexus came to Mass Relevance in order to leverage our ability to curate and display multiple sources of social content within a real-time, branded destination. Using real-time Instagram photos, Facebook comments, Tweets, curated by the hashtag #LSLife, Lexus hoped to inspire consumer engagement by encouraging and capturing authentic lifestyle content associated with the brand. The experience marked the first time Lexus leveraged Instagram content. Leveraging the Mass Relevance platform enabled the brand to source and curate relevant and inspiring Instagram content to drive affinity and purchase intent.
With their Mass Relevance partnership, Lexus generated earned, social content around the theme "Don't Go Quietly". Pulling in Twitter, Facebook, and Instagram content onto a sophisticated visualization, Lexus effectively engaged consumers and captured real-time conversations - all while amplifying their brand and buzz around the LS Launch. With a dynamic, mosaic-like display on their Facebook page, Lexus successfully increased consumer reach and participation within a socially engaged experience.