To help readers feel like part of the action, G4 partnered with Mass Relevance to create an engaging E3 conference experience. On their site G4 created a page where readers could see what topics were trending at E3. The page consisted of a counter that displayed the total number of E3 Tweets and a ticker that constantly updated the most Tweeted topics. The backend filtering capabilities of the Mass Relevance platform allowed readers of the site to filter content by source; the choices were G4, game companies, or gaming luminaries. In addition, the page included a constellation visualization of the most popular E3 topics that would grow and expand as they were discussed in real-time.